“Just because you write it doesn’t mean people will find it, and just because people find it doesn’t mean they are going to read it or buy your products or services,” stresses Althea Tan, the company’s co-founder. “Search engines constantly modify what they perceived to be indexible content. As such, for business websites to rank high, its copy must be optimized and persuasive.”

As the demand for quality web content rises, content outsourcing has become a cost-effective alternative to the more expensive option of producing it in-house. Finding a company that does not sacrifice quality and quantity for cost, however, is another matter entirely, something that The Content Annex has already solved.

“It’s time for business owners to harness the selling power of their websites by investing in high-quality, search-engine-optimized content,” says Tan, who is a certified search engine marketing specialist. She adds her company hires only the best writers, who then undergo rigorous training.

“Web content writing is not just about how good the article is; you have to take into account how search engines interpret your content that ultimately translates into a surge of traffic.”

Traffic, however, is just one of the goals that The Content Annex team sets for itself. Producing content that not only grabs attention but triggers visitors to respond to the clients’ call to action – be it to buy products, engage in services, or subscribe to a newsletter – is the company’s ultimate objective.

With more than 16,000 web content copies, press releases, SEO articles, blog posts, e-newsletters, and e-books under its belt, The Content Annex has earned rave reviews from satisfied clients.

Its long list of clients include public relations, advertising and marketing agencies; business coaches; Internet marketing agencies; Realtors; doctors; lawyers; Internet entrepreneurs; clean energy companies; local business owners and more.

Founded in 2007, The Content Annex (http://thecontentannex.com/) offers article writing, blog management, press releases writing, e-book writing, web copywriting, and SEO copy writing. The company’s work lives on some of the most trusted websites.
Contact:

Althea Tan, Co-founder
info@thecontentannex.com
(415) 992-7383

Web copywriters can condense necessary information into short statements for skimming Internet readers. Web content writing is tailored for drive-by reading, so you have to present all the information in one glance.

Your business website needs to establish an online presence, so you must employ the right layout and graphics, with matching dynamic web content writing. Anything less than attention-grabbing is not getting any Internet traffic.

You Have a Business to Run

When you have fewer distractions, you can focus on your business. Delegate tasks such as writing content for your website to professional web content writers so you can focus on managing your business and meeting your clients. Once you have the right staff sustaining the content of your site, you can concentrate your energies on making a profit. You don’t need to control all aspects of your site because getting a little distance from your business can give you a new perspective and potentially new ideas and directions.

You Can Afford It

Hiring a web content writing company to do all the work for you can cut your costs at least in half. You don’t have to worry about micromanaging or training the writers because they already know the ropes of website content writing. All you have to do is provide them instructions such as what topics to write and what keywords you want to rank high for your articles.

Professional Web Content Writers Know What to Do

Professional copywriters can give you alternate views on your business you may never have thought of before. Choose a web content writer who knows and understands what you want to say, yet can provide changes or revisions you want for the copy. Picking out a suitable candidate entails interviews and sample articles, so be prepared to winnow through many candidates.

Your Website Needs Fresh Content Regularly

Don’t be satisfied with the content written the day you started your website, keep your site updated and give customers and prospects something new every time they visit. Professional copywriters can help keep your site contemporary and interesting. Increase traffic to your site (and business) by improving and adding new content at regular intervals.

You Need to Drive Your Business Forward

Stop looking back at what used to be “enough” for your business website, engage a professional web copywriter who can identify the latest trends in making your site more engaging. Your product may sell itself, but web copywriters can give it extra boost by highlighting the benefits of your products and making your customers feel important.

After all is said and done, you have given your business everything it needs to succeed. Whether it does so is up to your management skills.

Web Content Readability

Good web content writing is easy to read: simpler words, shorter sentences, and easy-to-understand paragraphs. Though website articles may take the form of artful compositions, ease of readability shouldn’t give way to literary technique. As a rule of thumb, sentences need to be at most 20 words long and paragraphs shouldn’t go longer than a hundred. To ensure that your web content writing veers away from wordiness, use readability formulas to help you gauge your writing level–the Flesch-Kincaid Readability Test is a good starting point. Cut, snip, edit, and tone down your writing and watch your readership soar.

Web Content Style and Layout

Online readers normally have short attention spans compared to magazine or newspaper readers. Reading from the computer may hurt the eyes and dizziness that can cause your readers to instantly navigate to another page or dismiss your web page altogether. As a web content writer, your duty is to make their online reading experience a stroll in the park. Some tricks that professional web content writers employ include the clever use of site design and white space. Also, do not underestimate the power of headers and sub-headers, text decorations, and bullet points. For example, use headings (h1) and subheadings (h2, h3, h4) to divide your article into easy-to-read sections and emphasize a point by rendering words in italics or boldface. It’s also easier for the readers to read bulleted or numbered text compared to reading enumerations in paragraph form.

Well-researched Content

Excellent ideas should complement good writing. Writing comprises the meat of your work so try to make your finished product palatable to your readers’ tastes. Seek to understand your audience by finding out their interests, preempting answers to their questions, and putting yourself in their shoes. If you’re writing about a particular topic, explore it sufficiently through online and offline research is possible, and gain enough ground to make your article an interesting read. It also helps to introduce a new angle to the same topic, which can catch your readers’ curiosity all the more.

Web Content Searchability

If there is one think that sets web content writing apart from writing for printed matter, it is always thinking in terms of how search engines find your web content and articles. Find out the most common words people use to search for the topic you’re writing on and evenly distribute these words within your article. To make your content more authoritative, cite experts or include links to a relevant, non-competitor website. A lot can be said about the topic, but for now, brush up on your search engine optimization (SEO) skills and keep yourself updated on the way readers discover your web content and articles.